Apr 27, 2024  
2013-2014 Undergraduate 
    
2013-2014 Undergraduate [ARCHIVED BULLETIN]

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BUS 433 - Marketing Management

(4)
Application of problem-solving techniques in the area of marketing management. Emphasis on planning and implementing the marketing effort, managing the marketing organization and controlling marketing operations. The capstone marketing course, primarily for the undergraduate student seeking a concentration in marketing. Prerequisite(s):  ,  ,  . (S)



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