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Jun 29, 2024
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BUS 338 - Consumer Behavior(4)
Focus on the behaviors of consumers in the marketplace. Topics include consumer psychology, consumer decision-making processes, and consumer analysis. A case analysis approach will be used to apply the concepts of consumer behavior to contemporary marketing situations. Prerequisite(s): BUS 131 or BUS 231; BUS 250 is recommended but not required. (F)
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