Aug 09, 2022  
2013-2014 Undergraduate 
    
2013-2014 Undergraduate [ARCHIVED BULLETIN]

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BUS 131 - Marketing

(4)
A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution). (F, S) Prerequisite(s): Recommended:  .



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