Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Nov 08, 2024  
2013-2014 Undergraduate 
    
2013-2014 Undergraduate [ARCHIVED BULLETIN]

BUS 131 - Marketing

(4)
A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution). (F, S) Prerequisite(s): Recommended:  .