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May 15, 2024
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BUS 335 - Marketing Communication(4)
An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and the communication process providing the means for effectively promoting various products. Specific tools of consumer behavior analysis, personal selling, advertising, sales promotion and publicity are examined as components of overall marketing strategy. Prerequisite(s): BUS 131 or BUS 231 (F,S)
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