COMM 411 - Strategic Influence in Human Communication

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The study of how humans use communication in their attempts to influence others’ values, attitudes, beliefs, or behaviors, especially in relationship to non-print and print media and other aspects of culture. Emphasis also is given to identification and analysis of influence efforts.
Prerequisite(s): COMM 201 Introduction to the Study of Human Communication and sophomore standing (completed 30+ credits). Max. Credits: 3