Sep 27, 2024  
2024-2025 Undergraduate Bulletin 
    
2024-2025 Undergraduate Bulletin
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BUS 131 - Principles of Marketing

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A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution). (Offered fall/spring.) Prerequisite(s): BUS 101  (C- or better is required to take further Business courses.)    



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