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Apr 20, 2024
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BUS 433 - Marketing Strategy & Management(4)
Application of problem-solving techniques in the area of marketing management. Emphasis on planning and implementing the marketing effort, managing the marketing organization and controlling marketing operations. This is the capstone marketing course for students seeking a marketing major. (Offered fall / spring.)
Prerequisite(s): BUS 333 , BUS 335 and senior standing or permission of instructor.
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