Dec 03, 2021  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]

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BUS 335 - Promotional Planning & Metrics

(5)
An exploration of the Integrated Marketing and Communication process and the promotional techniques available to marketing management professionals. Students gain an understanding of market research, consumer behavior analysis, advertising, sales promotion, digital/social media, and publicity as components of overall marketing strategy. Prerequisite(s): BUS 131  or permission of instructor.



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