BUS 433 - Marketing Management

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Application of problem-solving techniques in the area of marketing management. Emphasis on planning and implementing the marketing effort, managing the marketing organization and controlling marketing operations. The capstone marketing course, primarily for the undergraduate student seeking a concentration in marketing. Prerequisite(s): 6 credits; From courses BUS-330 BUS 334 BUS 335 BUS 338 BUS 345 BUS 350 BUS 393;