Apr 30, 2024  
2010-2011 Undergraduate Bulletin 
    
2010-2011 Undergraduate Bulletin [ARCHIVED BULLETIN]

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BUS 350 - International Marketing

(3)
A study of the macro-environmental forces influencing the multinational firm as it attempts to market its products and services to global markets; and how these forces affect each of the areas of product, promotion, price, and distribution. Prerequisite(s): BUS 231  BUS 280 ;



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