Jul 19, 2024  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing Major

Requirements for Marketing Major:

Business Core

The Business Core program provides a broad foundation in the five areas of accounting, economics, finance, management and marketing plus a working knowledge of quantitative methods and information systems. 

Business Core Requirements

Signature Learning  courses (with exemptions from the Quantitative Reasoning and Social Science requirements); ECON 101 or ECON 115; BUS 101; 131, 201, 211, 213, 221, 240, 242, 246, 260, 325, 390, 450; Math 120; Math 215. Students majoring or minoring in any area of business must earn at least a C- in BUS-101. If necessary, students may repeat BUS-101 to achieve this minimum. 

plus at least nine credit hours of electives outside Business.


At least 12 hours in the major requirements must be taken in residence at Capital University, not including the Business Core.

Signature Learning Requirements (Accounting, Business Management, Financial Economics, Marketing Majors)

  • First Year Seminar 
  • Reading and Writing 
  • Oral Communication
  • Ethics 
  • Cultural Pluralism 
  • Quantitive Reasoning - (Requirement fulfilled with Major)
  • Religion 
  • Social Science - (Requirement fulfilled with Major)
  • Fine Arts 
  • Natural Science (Students must take a minimum of six (6) credit hours of Natural Science and the laboratory science requirement) *
  • Humanities
  • Global Systems

See Signature Learning  Pathways for a complete listing of applicable cognate courses.