Apr 27, 2024  
2013-2014 Undergraduate 
    
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2013-2014 Undergraduate [ARCHIVED BULLETIN]

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BUS 350 - International Marketing

(2)
A study of the macro-environmental forces influencing the multinational firm as it attempts to market its products and services to global markets; and how these forces affect each of the areas of product, promotion, price, and distribution. Prerequisite(s): BUS 131  or BUS 231; BUS 380 ; or BUS 280, or permission of instructor.


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