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Dec 30, 2024
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2021 - 2022 Undergraduate Bulletin [ARCHIVED BULLETIN]
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BUS 335 - Promotional Planning & Metrics(5)
An exploration of the Integrated Marketing and Communication process and the promotional techniques available to marketing management professionals. Students gain an understanding of market research, consumer behavior analysis, advertising, sales promotion, digital/social media, and publicity as components of overall marketing strategy. (Offered fall/spring) Prerequisite(s): BUS 131 or permission of instructor.
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