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Nov 04, 2025
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2021 - 2022 Undergraduate Bulletin [ARCHIVED BULLETIN]
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BUS 131 - Principles of Marketing(4)
A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution). (Offered fall/spring.) Prerequisite(s): Must achieve a C- or better in BUS 101 Introduction to Business .
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