Jan 24, 2022  
2021 - 2022 Undergraduate Bulletin 
    
2021 - 2022 Undergraduate Bulletin
Add to Portfolio (opens a new window)

BUS 131 - Principles of Marketing

(4)
A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution).  (Offered fall/spring.) Prerequisite(s): Must achieve a C- or better in BUS 101 Introduction to Business 



Add to Portfolio (opens a new window)