BUS 337 - Digital Marketing

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This course prepares students with a foundational understanding of digital marketing channels and how successful marketing campaigns leverage online and mobile marketing tools and tactics available. Students will learn the fundamentals of digital marketing including digital marketing strategy, search engine optimization (SEO), social media and content marketing, digital advertising (paid search, display, paid social), email marketing, user experience (UX) and conversion optimization, and digital marketing analytics, as well as how to construct digital marketing campaigns. (Offered fall) Prerequisite(s): BUS 335