Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Nov 21, 2024  
2023 - 2024 Undergraduate Bulletin 
    
2023 - 2024 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing Major


Return to {$returnto_text} Return to: Undergraduate Programs and Department Information

Requirements for Marketing Major:


Business Core


The Business Core program provides a broad foundation in the five areas of accounting, economics, finance, management and marketing as well as a working knowledge of quantitative methods and information systems. 

Business Core Requirements


Signature Learning  courses (with exemptions from the Quantitative Reasoning and Social Science requirements); BUS 101; 131, 201, 211, 213, 221, 240, 242, 246, 260, 325, 390, 450; ECON-101 or ECON-115, MATH-120 and Math-215. Students must earn at least a C- in BUS-101 to take further Business courses. If necessary, students may repeat BUS-101 to achieve this minimum. 

Residence:


At least 12 hours in the major requirements must be taken in residence at Capital University, not including the Business Core.

Signature Learning Requirements


  • First Year Seminar 
  • Reading and Writing 
  • Oral Communication
  • Ethics 
  • Cultural Pluralism 
  • Quantitative Reasoning - (Requirement fulfilled with Major)
  • Religion 
  • Social Science - (Requirement fulfilled with Major)
  • Fine Arts 
  • Natural Science 
  • Humanities
  • Global Systems

See Signature Learning  Pathways for a complete listing of applicable cognate courses.

Return to {$returnto_text} Return to: Undergraduate Programs and Department Information