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Aug 31, 2024
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2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]
Marketing Major
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Return to: Undergraduate Programs and Department Information
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Requirements for Marketing Major:
Business Core
The Business Core program provides a broad foundation in the five areas of accounting, economics, finance, management and marketing plus a working knowledge of quantitative methods and information systems.
Business Core Requirements
Signature Learning courses (with exemptions from the Quantitative Reasoning and Social Science requirements); ECON 101 or ECON 115; BUS 101; 131, 201, 211, 213, 221, 240, 242, 246, 260, 325, 390, 450; Math 120; Math 215. Students majoring or minoring in any area of business must earn at least a C- in BUS-101. If necessary, students may repeat BUS-101 to achieve this minimum.
plus at least nine credit hours of electives outside Business.
Residence:
At least 12 hours in the major requirements must be taken in residence at Capital University, not including the Business Core.
Signature Learning Requirements (Accounting, Business Management, Financial Economics, Marketing Majors)
- First Year Seminar
- Reading and Writing
- Oral Communication
- Ethics
- Cultural Pluralism
- Quantitive Reasoning - (Requirement fulfilled with Major)
- Religion
- Social Science - (Requirement fulfilled with Major)
- Fine Arts
- Natural Science (Students must take a minimum of six (6) credit hours of Natural Science and the laboratory science requirement) *
- Humanities
- Global Systems
See Signature Learning Pathways for a complete listing of applicable cognate courses.
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Return to: Undergraduate Programs and Department Information
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