Business and Economics

Assistant Dean—Moore
Department Chair—Mellum
Professors—Baker, Howard, Kent, Mittermaier
Associate Professors—Dailey, Mellum, Moore, Peck, Thomas
Assistant Professors—Postolache, Roychoudhury, Ülkü
Instructor—Zanner
Executive Professors—Hill, Martin, Schwantes, Swaddling, Barresi

School of Management and Leadership Mission and Principles

The business programs of the Capital University School of Management and Leadership are accredited by the Association of Collegiate Business Schools and Programs.

The School of Management and Leadership prepares people to lead fulfilling lives of work and service.

As a community of teachers and learners, the business program cultivates in its students, alumni, faculty and staff the capacity for meaningful intellectual contributions to business and society and a lifelong commitment to learning and personal development.

We are committed to student success both before and after graduation.
We are a community of teachers and learners who believe that fulfilling lives are grounded in self-awareness and the lifelong development of each person’s unique capacities.
We prepare people who understand themselves, others and the world. They integrate their values, knowledge and skills while adding value to the organizations and communities they serve.
We believe that the opportunities and challenges of our global community must be approached with a sense of humility and free inquiry, and that preparing people to ask the right questions is fundamental to making the right choices.
We believe we must be fully engaged with the organizations and communities our graduates serve to ensure our programs and services support their success.
We expect a level of rigor and accountability in ourselves and our campus community that is consistent with the demands our students and graduates face in life, including a commitment to continuous improvement as individuals and as an organization.
We are each responsible for living our mission every day.

Statements of Intended Student Learning Outcomes

Faculty members in Capital’s business program are committed to the belief that the best preparation for a career in business is obtained by combining extensive study in the liberal arts with a major emphasizing the development of quantitative, analytical and human relations skills. In addition to attaining the general education goals of the University, the faculty has established the following learning outcome goals for our business majors:

Functional Competence:

Demonstrate an appropriate level of knowledge and the ability to use concepts and tools from the major areas of business.

Analytical and Conceptual Skills:

Critically analyze, synthesize and evaluate information to create practical, actionable alternatives in a dynamic and ambiguous business (and broader) context.

Communication Competence:

Demonstrate effective oral and written communication skills for both formal and informal communication.

Adaptability and Self-Awareness:

Demonstrate an awareness of the global business environment and the ability to respond to, understand and adapt to a diverse range of cultures, interpersonal styles, perceptions, and world views when interacting with others.
Demonstrate the ability to adopt the appropriate role on a team.
Demonstrate personal awareness and growth.

Ethical Reasoning:

Identify ethical issues and apply a value-based reasoning system to ethical questions in business relationships.

Students may choose to supplement their business program with a major or minor in a non-business discipline.

Special features of the program include the “externship” experience for sophomores, a professional development sequence beginning in the sophomore year, and internship programs for juniors and seniors. Specific programs for traditional undergraduates include:

Accounting—This program prepares students for direct entry into the accounting profession and provides a strong foundation leading to professional certifications, such as the CPA, and/or graduate study. The university’s geographic location allows for placement opportunities with national public accounting firms, industry, health care and public sector organizations. The second semester of the senior year is a professional semester for the accounting majors. Students participate in a 10 week full-time internship experience followed by two advanced accounting courses.

Financial Economics—The goal of the Financial Economics major is to produce a graduate who can apply economic theory and financial analysis to decision making in business environments. The major familiarizes students with the fundamentals of economic and finance theory and practice. Students will learn about macro and micro economics, financial asset markets, corporate finance and various financial institutions. Successful completion of the Financial Economics program prepares a student for a wide range of career opportunities in finance and the public sector.

Leadership and Management—The Leadership and Management major prepares students with the knowledge and skills to work ethically with people in organizations to enhance both human and organizational performance. The major develops students who are passionate about the management and leadership of individuals and teams. Courses emphasize the application of technical skills learned in the business core within complex human environments. Students with an interest in management and leadership, or an interest in human resource management should consider this major.

Marketing—This program prepares students for careers in marketing. Graduates of this program will possess a strong foundation in marketing theory and application as well as strong oral and written communication skills. The marketing major exists to prepare students to contribute to business and society on at least three different levels:

As practitioners in the marketing fields (consumer research, brand management, sales, advertising, public relations, promotions, etc.);
As managers who need a better understanding of marketing principles to align their organizational objectives with the needs of their constituents;
As consumers and members of publics who are impacted by marketing decisions.

All marketing graduates should have a solid foundation in marketing theory and methods; conducting market and consumer analysis; developing product, price, place and promotion strategies; assessing marketing costs; and evaluating marketing strategies.

ACCOUNTING MAJOR

Students who complete this major will have:

demonstrated a conceptual and practical knowledge of auditing, financial, managerial, tax, and governmental accounting;
demonstrated practical knowledge of accounting through for-profit and not-for-profit organizations through internships and externships;
demonstrated professional and interpersonal skills such as verbal and written communication, as well as an ability to work effectively in teams;
demonstrated a conceptual and practical knowledge of computer usage in the accounting discipline; and
developed a foundation for graduate studies.

FINANCIAL ECONOMICS MAJOR

Students who complete this major will:

demonstrate and apply basic economics and finance terms, concepts, models, principles and theories;
demonstrate the ability to make effective decisions in contemporary business situations by applying models in economics and finance;
prepare for careers in corporate financial management, investments, financial institutions and the public sector.

LEADERSHIP AND MANAGEMENT

Students who complete this major will:

influence people and systems both formally and informally;
act in ways that consider individual skill, style, and value differences;
think and act resourcefully to maximize human performance in organizations;
develop personal leadership attributes and aptitudes;
demonstrate social responsibility and citizenship within organizations and communities.

MARKETING MAJOR

Students who complete this major will be able to:

understand and apply marketing terms and concepts;
gather intelligence from the marketplace; critically evaluate a marketing situation; and develop marketing strategies and tactics;
develop and effectively communicate a professional marketing plan; and
evaluate alternative marketing strategies.

Minors

Minors for students majoring in areas outside the SOML are offered in six areas—Accounting, Finance, International Business, Marketing, Management and Sport Management. School of Management and Leadership majors are not allowed to minor within the department, with the exception of International Business and Sport Management as described below.