Jul 04, 2022  
2021 - 2022 Undergraduate Bulletin 
    
2021 - 2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

Business


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Acting Dean - Peck

Professors - Dailey, Howard, Kent, Moore, Roychoudhury 

Associate Professors - Mellum, Peck 

Executive Professors-Byrnes, O’Brien, Squires, Staab


School of Management and Leadership Mission and Principles

Capital University’s School of Management and Leadership (SOML) is central Ohio’s preferred private provider of business education.  Courses are delivered on a small-campus environment within one of the nation’s leading metropolitan markets. We prepare graduate and undergraduate students for professional and community service through personalized and experiential learning in both the classroom and the workplace. We aspire to bring passion, practicality and personalization to the classroom by connecting student learning to real work experiences.

The business program in the School of Management and Leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).  All SOML business programs build on a foundation of liberal studies, which includes signature learning and a common body of knowledge in business.  Students may choose an area of specialization as their major. 

Students may choose to supplement their business program with a major or minor outside of business. Students who major in Accounting, Financial Economics or Marketing may double major within the School of Management and Leadership. Students who major in Business Management may NOT double major with other SOML majors, but are encouraged to double major outside the SOML. . Students pursuing any School of Management and Leadership major may also minor in any SOML minor. 

Special features of the program include experiential and active learning, a professional development curriculum, and internship programs for juniors and seniors. Specific business majors for traditional undergraduates include:

Accounting-This program prepares students for direct entry into the accounting profession and provides a strong foundation leading to professional certifications, such as the CPA, and/or graduate study. The university’s geographic location allows for placement opportunities with national public accounting firms, industry, health care and public sector organizations. The second semester of the senior year is a professional semester for the accounting majors. Students participate in a 10 week full-time internship experience followed by two advanced accounting courses.

Business Management-The Business Management major provides students with a broad knowledge base and exposure to all the key business functions. It is our most flexible major and allows students to easily pursue additional interests such as study abroad, a second major outside the School of Management and Leadership or a business minor. 

Financial Economics-The goal of the Financial Economics major is to produce a graduate who can apply economic theory and financial analysis to decision making in business environments. The major familiarizes students with the fundamentals of economic and finance theory and practice. Students will learn about macro and micro economics, corporate finance, investments, various financial  markets, and  financial institutions. Successful completion of the Financial Economics program prepares a student for a wide range of career opportunities in finance, economics and the public sector.

Marketing-Our marketing major is designed to offer students real world experience that employers will value.  Every Capital marketing major will 1) graduate with a professional marketing portfolio that may be shared with prospective employers, 2) work on marketing projects with local businesses, 3) have the ability to become certified in digital marketing, 4) complete at least one marketing internship, and 5) master real world marketing learning outcomes that help build a competitive resume.

All marketing graduates should have a solid foundation in marketing theory and methods; conducting market and consumer analysis; developing product, price, place and promotion strategies; assessing marketing costs; and evaluating marketing strategies.

Statements of Intended Student Learning Outcomes

Faculty members in Capital’s business program are committed to the belief that the best preparation for a career in business is obtained by combining extensive study in the liberal arts with a major emphasizing the development of quantitative, analytical and human relations skills. In addition to attaining the signature learning goals of the University, the faculty has established the following learning outcome goals for our business majors:

Accounting Major

  • Prepare financial reports in accordance with Generally Accepted Accounting Principles (GAAP) that guide the accounting profession.
  • Interpret accounting information and clearly / effectively communicate the results.
  • Demonstrate analytical and critical thinking skills needed to identify and evaluate complex accounting issues.
  • Pursue a variety of professional certifications.
  • Recognize and address ethical issues relating to accounting information and decisions.

Business Management Major

  • Demonstrate an appropriate level of knowledge and the ability to use concepts and tools from the major areas of business.
  • Critically analyze, synthesize and evaluate information to create practical, actionable alternatives in a dynamic and ambiguous business (and broader) context.
  • Demonstrate effective oral and written communication skills for both formal and informal communication.
  • Demonstrate personal awareness and growth.
  • Identify ethical issues and apply a value-based reasoning system to ethical questions in business relationships.

Financial Economics Major

  • Discuss and apply the principles and practices of corporate finance, including capital budgeting, cost of capital, and capital structure.
  • Discuss and analyze the major US and global financial markets; the major types of financial institutions; and major categories of financial assets
  • Discuss and apply the principles and practices of investment management, including security analysis and valuation, asset allocation, and portfolio management.
  • Use economic models to analyze individual decision making, how prices and quantities are determined in product and factor markets, and macroeconomic outcomes
  • Pursue a variety of professional certifications such as CFA, CFP, FRM, and others.

Marketing Major

  • Create and deliver professional marketing reports and presentations.
  • Complete a situational analysis.
  • Write and deliver a marketing plan.
  • Conduct and interpret qualitative and quantitative marketing research.

Minors

Minors for students majoring in Business are offered in six areas - Accounting, Entrepreneurship, Finance, Human Resource Management, Marketing and Sport Management. Business majors interested in International Business are encouraged to pursue a minor in International Studies and study a foreign language.

Minors for students majoring in areas outside the School of Management and Leadership are offered in seven areas-Accounting, Entrepreneurship, Finance, Human Resource Management, Management, Marketing, and Sport Management.

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