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Jul 11, 2025
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]
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BUS 433 - Marketing Management(4)
Application of problem-solving techniques in the area of marketing management. Emphasis on planning and implementing the marketing effort, managing the marketing organization and controlling marketing operations. The capstone marketing course, for the senior student seeking a major in marketing. (Offered fall / spring.) Prerequisite(s): , , , and senior standing or permission of instructor.
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