Jul 16, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

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BUS 131 - Marketing

(4)
A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution).  (Offered fall/spring.) Prerequisite(s): Recommended:  



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