BUS 250 - Marketing Research

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A study of the concepts and techniques of planning, conducting and presenting marketing research. Applications of marketing research such as strategic market planning, brand name and packaging tests, advertising tests, concept and product tests, test markets, and other marketing metrics will be covered. Students will conduct quantitative analysis that can be used to build their marketing portfolios. (Offered fall/spring.) Prerequisite(s): BUS 131; MATH 215.