| |
Nov 27, 2024
|
|
|
|
|
2015-16 Undergraduate Bulletin [ARCHIVED BULLETIN]
|
BUS 131 - Marketing(4)
A general survey of marketing. Focus will be on building profitable customer relationships in the marketing environment and applying the marketing mix (product, pricing, promotion and place/distribution). (Offered fall/spring.) Prerequisite(s): Recommended: .
|
|