BUS 250 - Marketing Metrics

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A study of the concepts and techniques of planning, conducting and presenting marketing research. Applications of marketing research such as strategic market planning, brand name and packaging tests, advertising tests, concept and product tests, test markets, and other marketing metrics will be covered. Students will conduct quantitative analysis that can be used to build their marketing portfolios. (Offered spring.) Prerequisite(s): BUS 131, BUS 225,

MATH 221