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Nov 23, 2024
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2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN]
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BUS 250 - Marketing Metrics(4)
A study of the concepts and techniques of planning, conducting and presenting marketing research. Applications of marketing research such as strategic market planning, brand name and packaging tests, advertising tests, concept and product tests, test markets, and other marketing metrics will be covered. Students will conduct quantitative analysis that can be used to build their marketing portfolios. Prerequisite(s): BUS 131 or BUS231 or or . (F)
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