MBA 710 - Marketing Management

Credit Hours: 3

Effective marketing planning and execution is essential for the success of any organization. Marketing Management takes an analytical approach to the study of marketing problems. Students sharpen their skills for analytical thinking and effective communication while being introduced to the elements of marketing analysis and management. Students become adept at analyzing and developing the elements of the marketing mix including product and brand strategy, pricing, communication, and distribution.
Prerequisite(s):
MBA 612