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Nov 23, 2024
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2023 - 2024 Undergraduate Bulletin [ARCHIVED BULLETIN]
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BUS 333 - Consumer Research & Strategy(5)
An examination of consumer behavior concepts, qualitative research, and marketing strategy. Students will complete a focus group research project, conduct a situational analysis, and develop a targeted marketing plan for a local company. These three reports can be used to build the student’s marketing portfolio. (Offered fall/spring) Prerequisite(s): BUS 131 .
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