BUS 349 - Sales & Marketing Technologies

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Learn personal selling and sales management techniques while gaining hands on experience and immersion into marketing and sales automation technology, customer relationship management (CRM), search engine optimization techniques (SEO) and online lead generation. Students will implement a live content marketing campaign using HubSpot Enterprise software. Students will complete all of the necessary requirements to earn HubSpot’s inbound marketing certification and marketing software certification. (Offered spring) Prerequisite(s): BUS 333 Consumer Research & Strategy or BUS 335 Promotional Planning & Metrics.