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Dec 22, 2024
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2021 - 2022 Undergraduate Bulletin [ARCHIVED BULLETIN]
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PR 363 - PR Research(3)
A review of syndicated research used by PR practitioners, the concept and methodologies of evaluative research, and development of the media mix. Students will learn the principles of research and strategic planning, and apply them to research and media planning opportunities. (Offered spring.) Prerequisite(s): PR 262 and sophomore standing.
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