Sep 15, 2024  
2018-19 Undergraduate Bulletin 
    
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2018-19 Undergraduate Bulletin [ARCHIVED BULLETIN]

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BUS 333 - Consumer Research & Strategy

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An examination of consumer behavior concepts, qualitative research and marketing strategy. Students will complete a focus group research project, conduct a situational analysis, and develop a targeted marketing plan for a local company. These three reports can be used to build the student’s marketing portfolio. (Offered Fall Semester) Prerequisite(s): BUS 131 .


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