Oct 21, 2020  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin

Marketing Major


Requirements for Marketing Major:


Business Core


The Business Core program provides a broad foundation in the five areas of accounting, economics, finance, management and marketing plus a working knowledge of quantitative methods and information systems. 

Business Core Requirements


Signature Learning  courses (with exemptions from the Quantitative Reasoning and Social Science requirements); ECON 101 or ECON 115; BUS 101; 131, 201, 211, 213, 221, 240, 242, 246, 260, 325, 390, 450; Math 120; Math 215. Students majoring or minoring in any area of business must earn at least a C- in BUS-101. If necessary, students may repeat BUS-101 to achieve this minimum. 

plus at least nine credit hours of electives outside Business.


Residence:


At least 12 hours in the major requirements must be taken in residence at Capital University, not including the Business Core.

Signature Learning Requirements (Accounting, Business Management, Financial Economics, Marketing Majors)


  • First Year Seminar 
  • Reading and Writing 
  • Oral Communication
  • Ethics 
  • Cultural Pluralism 
  • Quantitive Reasoning - (Requirement fulfilled with Major)
  • Religion 
  • Social Science - (Requirement fulfilled with Major)
  • Fine Arts 
  • Natural Science (Students must take a minimum of six (6) credit hours of Natural Science and the laboratory science requirement) *
  • Humanities
  • Global Systems

See Signature Learning  Pathways for a complete listing of applicable cognate courses.