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    Capital University
   
 
  Nov 20, 2017
 
 
    
2017-2018 Undergraduate Bulletin

Business


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Dean-John E. Gentner, Jr.

Department Chair-Kent

Professors-Dailey, Howard, Kent, Moore

Associate Professors-Mellum, Peck, Roychoudhury 

Assistant Professor-Fatten

Instructors-Zanner

Executive Professors-Adams, Barresi, Gentner, Hill, Squires, Staab


School of Management and Leadership Mission and Principles

Capital University’s School of Management and Leadership (SOML) is central Ohio’s preferred private provider of business education.  Courses are delivered on a small-campus environment within one of the nation’s leading metropolitan markets.  It prepares graduate and undergraduate students for professional and community service through personalized and experiential learning in both the classroom and the workplace.

The business program in the School of Management and Leadership is accredited by the Accreditation Council for Business Schools and Programs.  All SOML business programs build on a foundation of liberal studies, which includes general education and a common body of knowledge in business.  Students then choose an area of specialization as their major. 

Statements of Intended Student Learning Outcomes

Faculty members in Capital’s business program are committed to the belief that the best preparation for a career in business is obtained by combining extensive study in the liberal arts with a major emphasizing the development of quantitative, analytical and human relations skills. In addition to attaining the general education goals of the University, the faculty has established the following learning outcome goals for our business majors:

Functional Competence:

  • Demonstrate an appropriate level of knowledge and the ability to use concepts and tools from the major areas of business.

Analytical and Conceptual Skills:

  • Critically analyze, synthesize and evaluate information to create practical, actionable alternatives in a dynamic and ambiguous business (and broader) context.

Communication Competence:

  • Demonstrate effective oral and written communication skills for both formal and informal communication.

Adaptability and Self-Awareness:

  • Demonstrate an awareness of the global business environment and the ability to respond to, understand and adapt to a diverse range of cultures, interpersonal styles, perceptions, and world views when interacting with others.

  • Demonstrate the ability to adopt the appropriate role on a team.

  • Demonstrate personal awareness and growth.

Ethical Reasoning:

  • Identify ethical issues and apply a value-based reasoning system to ethical questions in business relationships.

Students may choose to supplement their business program with a major outside of business or minor in a non-business discipline. Double majors within business are not permitted for Business Management majors.

Special features of the program include experiential and active learning, a professional development curriculum, and internship programs for juniors and seniors. Specific business majors for traditional undergraduates include:

Accounting-This program prepares students for direct entry into the accounting profession and provides a strong foundation leading to professional certifications, such as the CPA, and/or graduate study. The university’s geographic location allows for placement opportunities with national public accounting firms, industry, health care and public sector organizations. The second semester of the senior year is a professional semester for the accounting majors. Students participate in a 10 week full-time internship experience followed by two advanced accounting courses.

Financial Economics-The goal of the Financial Economics major is to produce a graduate who can apply economic theory and financial analysis to decision making in business environments. The major familiarizes students with the fundamentals of economic and finance theory and practice. Students will learn about macro and micro economics, financial asset markets, corporate finance and various financial institutions. Successful completion of the Financial Economics program prepares a student for a wide range of career opportunities in finance and the public sector.

Business Management-The Business Management major prepares students with a broad knowledge base and skills to work ethically with people in organizations to enhance both human and organizational performance. The major develops students who are passionate about the management and leadership of individuals and teams. Courses emphasize the application of technical skills learned in the business core within complex human environments. Students with an interest in management should consider this major. Students choosing this major are encouraged to add a business school minor or major from another discipline outside the School of Management.

Marketing-This program prepares students for careers in marketing. Graduates of this program will possess a strong foundation in marketing theory and application as well as strong oral and written communication skills. The marketing major exists to prepare students to contribute to business and society on at least three different levels:

  • As practitioners in the marketing fields (consumer research, brand management, sales, advertising, public relations, promotions, etc.);
  • As managers who need a better understanding of marketing principles to align their organizational objectives with the needs of their constituents;
  • As consumers and members of public who are impacted by marketing decisions.

All marketing graduates should have a solid foundation in marketing theory and methods; conducting market and consumer analysis; developing product, price, place and promotion strategies; assessing marketing costs; and evaluating marketing strategies.

ACCOUNTING MAJOR

Students who complete this major will have:

  • demonstrated a conceptual and practical knowledge of auditing, financial, managerial, tax, and governmental accounting;
  • demonstrated practical knowledge of accounting through for-profit and not-for-profit organizations through internships and externships;
  • demonstrated professional and interpersonal skills such as verbal and written communication, as well as an ability to work effectively in teams;
  • demonstrated a conceptual and practical knowledge of computer usage in the accounting discipline; and
  • developed a foundation for graduate studies.

BUSINESS MANAGEMENT MAJOR

Students who complete this major will:

  • influence people and systems both formally and informally;
  • act in ways that consider individual skill, style, and value differences;
  • think and act resourcefully to maximize organizational performances;
  • demonstrate social responsibility and citizenship within organizations and communities.

FINANCIAL ECONOMICS MAJOR

Students who complete this major will:

  • demonstrate and apply basic economics and finance terms, concepts, models, principles and theories;
  • demonstrate the ability to make effective decisions in contemporary business situations by applying models in economics and finance;
  • prepare for careers in corporate financial management, investments, financial institutions, and the public sector.

MARKETING MAJOR

Students who complete this major will be able to:

  • understand and apply marketing terms and concepts;
  • gather intelligence from the marketplace; critically evaluate a marketing situation; and develop marketing strategies and tactics;
  • develop and effectively communicate a professional marketing plan; and
  • evaluate alternative marketing strategies.

Minors

Minors for students majoring in Business are offered in six areas - Accounting, Entrepreneurship, Finance, Human Resource Management, Marketing and Sport Management. Business majors interested in International Business are encouraged to pursue a minor in International Studies and study in a foreign language.

Minors for students majoring in areas outside the SOML are offered in seven areas-Accounting, Entrepreneurship, Finance, Human Resource Management, Marketing, Management and Sport Management.

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