2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]
Business
|
|
 Return to: Undergraduate Programs and Department Information
Acting Dean-Peck
Professors-Dailey, Howard, Kent, Moore, Roychoudhury
Associate Professors-Mellum, Peck
Assistant Professor-Fatten
Instructors-Zanner
Executive Professors-Adams, Gentner, Hill, Squires, Staab
School of Management and Leadership Mission and Principles
Capital University’s School of Management and Leadership (SOML) is central Ohio’s preferred private provider of business education. Courses are delivered on a small-campus environment within one of the nation’s leading metropolitan markets. It prepares graduate and undergraduate students for professional and community service through personalized and experiential learning in both the classroom and the workplace.
The business program in the School of Management and Leadership is accredited by the Accreditation Council for Business Schools and Programs. All SOML business programs build on a foundation of liberal studies, which includes signature learning and a common body of knowledge in business. Students may choose an area of specialization as their major.
Statements of Intended Student Learning Outcomes
Faculty members in Capital’s business program are committed to the belief that the best preparation for a career in business is obtained by combining extensive study in the liberal arts with a major emphasizing the development of quantitative, analytical and human relations skills. In addition to attaining the signature learning goals of the University, the faculty has established the following learning outcome goals for our business majors:
Functional Competence:
Analytical and Conceptual Skills:
Communication Competence:
Adaptability and Self-Awareness:
-
Demonstrate an awareness of the global business environment and the ability to respond to, understand and adapt to a diverse range of cultures, interpersonal styles, perceptions, and world views when interacting with others.
-
Demonstrate the ability to adopt the appropriate role on a team.
-
Demonstrate personal awareness and growth.
Ethical Reasoning:
Students may choose to supplement their business program with a major or minor outside of business. Students who major in Accounting, Financial Economics or Marketing may double major within the School of Management and Leadership. Students who major in Business Management may NOT double major. Students pursuing any School of Management and Leadership major may also minor in any SOML minor.
Special features of the program include experiential and active learning, a professional development curriculum, and internship programs for juniors and seniors. Specific business majors for traditional undergraduates include:
Accounting-This program prepares students for direct entry into the accounting profession and provides a strong foundation leading to professional certifications, such as the CPA, and/or graduate study. The university’s geographic location allows for placement opportunities with national public accounting firms, industry, health care and public sector organizations. The second semester of the senior year is a professional semester for the accounting majors. Students participate in a 10 week full-time internship experience followed by two advanced accounting courses.
Business Management-The Business Management major provides students with a broad knowledge base and exposure to all the key business functions. It is our most flexible major and allows students to easily pursue additional interests such as study abroad, a second major outside the School of Management and Leadership or a business minor.
Financial Economics-The goal of the Financial Economics major is to produce a graduate who can apply economic theory and financial analysis to decision making in business environments. The major familiarizes students with the fundamentals of economic and finance theory and practice. Students will learn about macro and micro economics, financial asset markets, corporate finance and various financial institutions. Successful completion of the Financial Economics program prepares a student for a wide range of career opportunities in finance and the public sector.
Marketing-Our marketing major is designed to offer students real world experience that employers will value. Every Capital marketing major will 1) graduate with a professional marketing portfolio that may be shared with prospective employers, 2) work on marketing projects with local businesses, 3) have the ability to become certified in digital marketing, 4) complete at least one marketing internship, and 5) master real world marketing learning outcomes that help build a competitive resume.
- As practitioners in the marketing fields (consumer research, brand management, sales, advertising, public relations, promotions, etc.);
- As managers who need a better understanding of marketing principles to align their organizational objectives with the needs of their constituents;
- As consumers and members of public who are impacted by marketing decisions.
All marketing graduates should have a solid foundation in marketing theory and methods; conducting market and consumer analysis; developing product, price, place and promotion strategies; assessing marketing costs; and evaluating marketing strategies.
ACCOUNTING MAJOR
Students who complete this major will:
- demonstrate a conceptual and practical knowledge of auditing, financial, managerial, tax, and governmental accounting;
- demonstrate practical knowledge of accounting through internships and externships;
- demonstrate professional and interpersonal skills such as verbal and written communication, as well as an ability to work effectively in teams;
- demonstrate a conceptual and practical knowledge of computer usage in the accounting discipline; and
- develop a foundation for graduate studies.
BUSINESS MANAGEMENT MAJOR
Students who complete this major will:
- demonstrate an understanding of all the business functions
- appreciate the interrelationships between business functions
- apply functional knowledge to solve both real and simulated business problems
FINANCIAL ECONOMICS MAJOR
Students who complete this major will:
- demonstrate and apply basic economics and finance terms, concepts, models, principles and theories;
- demonstrate the ability to make effective business decisions in preparing and applying economic and financial models;
- prepare for careers in corporate financial management, investments, financial institutions, and the public sector.
MARKETING MAJOR
Students who complete the marketing major will be able to :
- Give professional presentations
- Write professional reports
- Lead teams and participate in group work
- Complete a situational analysis & SWOT
- Product line analysis, competitive & market share analysis, financial analysis, PEST analysis, Omni Channel Analysis, and promotional analysis
- Create a marketing plan
- Establish business/marketing objectives, conduct market segmentation and targeting, research target consumer analysis and develop profile, Use consumer behavior knowledge to influence consumers, develop positioning and marketing mix, create a digital/social media plan with SEO optimization, create a media & promotions plan, develop a creative brief & critique creative, and conduct break even analysis,
- Conduct & interpret quantitative research
- Conduct & interpret qualitative research
- Develop Request for Proposals (RFP)
- Earn Digital Marketing Certifications from HubSpot
Minors
Minors for students majoring in Business are offered in six areas - Accounting, Entrepreneurship, Finance, Human Resource Management, Marketing and Sport Management. Business majors interested in International Business are encouraged to pursue a minor in International Studies and study in a foreign language.
Minors for students majoring in areas outside the School of Management and Leadership are offered in seven areas-Accounting, Entrepreneurship, Finance, Human Resource Management, Marketing, Management and Sport Management.
Return to: Undergraduate Programs and Department Information
|