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May 04, 2024
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BUS 348 - Social Media Marketing(2)
This course examines the rule-sets currently being developed by businesses and consumers; understanding how these rule-sets, strategies, and tactics are changing the way marketing organizations interact with their customers and prospective customers; identifying the tools currently being used and evaluating their usefulness in all overall marketing strategy; identifying the risks and rewards of using social media; and identifying how social media marketing fits into an overall marketing plan. (Offered fall). Prerequisite(s): BUS 131 or permission of instructor.
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