Mar 28, 2024  
2015-16 Undergraduate Bulletin 
    
2015-16 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Portfolio (opens a new window)

BUS 335 - Marketing Communication

(4)
An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and the communication process providing the means for effectively promoting various products. Specific tools of consumer behavior analysis, personal selling, advertising, sales promotion and publicity are examined as components of overall marketing strategy.  (Offered fall.) Prerequisite(s): BUS 131 



Add to Portfolio (opens a new window)