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May 22, 2024
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MBA 710 - Marketing Management
Effective marketing planning and execution is essential for the success of any organization. Marketing Management takes an analytical approach to the study of marketing problems. Students sharpen their skills for analytical thinking and effective communication while being introduced to the elements of marketing analysis and management. Students become adept at analyzing and developing the elements of the marketing mix including product and brand strategy, pricing, communication, and distribution. Working in teams, students prepare and defend a full marketing plan for a local organization.
Prerequisites & Notes
MBA 500 Foundations , MBA 611 Analytical Methods and MBA 612 Managerial Economics .
Credits: 3
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